{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fsequence-over-strategy.simplecast.com%2Fepisodes%2Frelationship-marketing-scorecard-MWaRKOVd","width":444,"version":"1.0","type":"rich","title":"Relationship Marketing Scorecard","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/e8e09911-59b1-40e4-97e6-f12a84d07406/6fc3970d-6504-462a-b2fd-fcd56632d056/sosp046titlecard.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/ff247198-2beb-48ec-8cf8-a55cd86d110a\" height=\"200\" width=\"100%\" title=\"Relationship Marketing Scorecard\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Michelle breaks down why relationship marketing needs a totally different scorecard, using real examples (hello, bat colony email) that prove impact isn’t the same as reach."}