{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fsequence-over-strategy.simplecast.com%2Fepisodes%2Fstop-borrowing-the-wrong-audience-36tOWKsi","width":444,"version":"1.0","type":"rich","title":"Stop Borrowing the Wrong Audience","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/e8e09911-59b1-40e4-97e6-f12a84d07406/a791c528-a99b-4a45-ba72-b4f7ccdd61ea/sosp038-titlecard.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/6b17767b-8b18-4e33-a963-73b1de63f46a\" height=\"200\" width=\"100%\" title=\"Stop Borrowing the Wrong Audience\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Michelle takes a deep dive into audience borrowing - what it is, why it works, and how getting it wrong can quietly tank your marketing."}