{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fserved-with.simplecast.com%2Fepisodes%2Fmenu-engineering-vn_l8sG9","width":444,"version":"1.0","type":"rich","title":"menu engineering: the inside secrets of what works (and doesn't) on a great menu","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/4cf151de-37e2-451d-b8d3-510813bb8884/bb71eaaf-fdcb-423f-9ae8-9c7cd224f110/engineering-your-menu-4.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/7fc24ac2-ebd7-4301-ab3b-85b222479b26\" height=\"200\" width=\"100%\" title=\"menu engineering: the inside secrets of what works (and doesn&apos;t) on a great menu\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Annica Wainwright from 2forks and Adam discuss the topic of menu engineering, or menu optimisation, through the lens of the 2forks consultancy process. \n"}