{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fserved-with.simplecast.com%2Fepisodes%2Fmiso-direct-to-consumer-business-3KGh4lcb","width":444,"version":"1.0","type":"rich","title":"The Ferment Phenomenon | how to start a direct-to-consumer miso business with Jonathan Hope","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/4cf151de-37e2-451d-b8d3-510813bb8884/7f1427fc-5eaa-47f5-b33e-378d7aa65b10/episode-art.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/1c9b4f16-c791-48e8-abef-413005482af3\" height=\"200\" width=\"100%\" title=\"The Ferment Phenomenon | how to start a direct-to-consumer miso business with Jonathan Hope\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Jonathan is a former Ottolenghi chef who has quit his job in order to grow miso and eventually start a direct-to-consumer miso business. It's time to find out what miso is, why it's become so popular, and how Jonathan has decided to quit his job and start out on this journey. "}