{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fseth-godins-startup-school.simplecast.com%2Fepisodes%2Ftactics-YhazUQdC","width":444,"version":"1.0","type":"rich","title":"Tactics","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/db951b/db951b11-92be-4d77-a879-7f8a23c59973/54ba502d-1589-4757-a019-3b9df9fdc842/image.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/54ba502d-1589-4757-a019-3b9df9fdc842\" height=\"200\" width=\"100%\" title=\"Tactics\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Learn about the tactics that will make your dream into a business on today’s episode of Seth Godin’s Startup School. Seth discusses the Yellow Pages, WTF with Marc Maron, and the roadblock in pricing. Seth also talks about cheerleading, having a partner who will have your back, and explains the purpose of a Cap Table."}