{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fsevendaymvp.com%2Fepisodes%2Fep-5-socially-proofed-ctas-UCJv7pVi","width":444,"version":"1.0","type":"rich","title":"Social proof: buttons, links, and the missing piece ","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/05d76b89-2177-4de9-88c9-2c216bcfd090/212c74d7-2499-4edd-8003-71ef31882343/7dmvp-album-art-v1.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/b3b42516-4aa1-4c35-ada9-ea623f8083e9\" height=\"200\" width=\"100%\" title=\"Social proof: buttons, links, and the missing piece \" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Yelp, Foursquare, Trustpilot… we rely so much on the experiences of others when looking for a new restaurant or thinking about buying a new product. But when it comes to buttons and links that we click on every day, we might as well have our eyes closed.  \n\nThis week, we asked ourselves a simple question: How can we leverage social proof to know whether there’s true value behind the click?"}