{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fshediditherway.simplecast.com%2Fepisodes%2F5fcf481b-c5a613b2","width":444,"version":"1.0","type":"rich","title":"SDH 326: What is SEO and How it Works with Melissa McGraw","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/700d6f/700d6ff5-067d-4477-ba08-e9795fdb1310/bbbe5d95-5094-4f84-8427-8be2ef21930b/1553960578artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/bbbe5d95-5094-4f84-8427-8be2ef21930b\" height=\"200\" width=\"100%\" title=\"SDH 326: What is SEO and How it Works with Melissa McGraw\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Our guest for today had helped brands grow their organic audience by millions. Nope, that’s not a typo, millions! Melissa McGraw, founder of The Creative Potential had worked with brands and have multiplied their organic search by triple digits in a matter of months. "}