{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fshes-invincible.simplecast.com%2Fepisodes%2Ffranziska-iseli-brand-strategy-9QYt4DGe","width":444,"version":"1.0","type":"rich","title":"Franziska Iseli - Brand Strategy","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/22594ebe-a983-426c-853e-1e7abb75e51f/66e8d432-dbce-47e7-bdf7-012f8a2c1fe3/she-s-invincible-logo-update.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/9b833731-e88d-47f5-a2f7-ce1751fa19e8\" height=\"200\" width=\"100%\" title=\"Franziska Iseli - Brand Strategy\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Join Kamie Lehmann and Franziska Iseli as they talk about brand strategy. Get to know Franziska, who was awarded the Young Entrepreneur of the Year, as she shares her experiences and thoughts on how she keeps up with her multiple businesses. \nStay tuned, and enjoy!\n\n\nIn this episode, you’ll learn:\n\n●\tMore about Basic Bananas, Business Hood and Ocean Lovers\n\n●\tThe Brand Alchemy Method\n1. Purpose\n2. Principles\n3. Brand Identity\n4. Differentiation\n5. Brand Promises \n6. Stories\n7. Brand Engagement\n\n●\tThe Virtual Summit on Basicbananas.com/virtualsummit\n\n●\tHow the bad can fuel your motivation\n\n●\tHow the ugly can lead to good things"}