{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fshes-wild.simplecast.com%2Fepisodes%2Fjaimee-reinertsen-8Wd4_6a0","width":444,"version":"1.0","type":"rich","title":"Why Real Estate Branding Helps Build Trust, with Jaimee Reinertsen, Co-Founder of SparkFire Branding","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/3bb1d9e2-b04a-44b8-842f-e3771d4bc359/c70aec1d-d5fe-41c3-b0e2-798c00e71384/podcast-cover-3.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/eda68e24-3faa-4573-b1b2-5a73398cccec\" height=\"200\" width=\"100%\" title=\"Why Real Estate Branding Helps Build Trust, with Jaimee Reinertsen, Co-Founder of SparkFire Branding\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Today’s guest is Jaimee Reinertsen. Jaimee is the co-founder of SparkFire Branding, a full-service agency specializing in marketing mixed-use and residential real estate. Jaimee is an award-winning creative director, and has been using her passion for place-making to help developers build distinctive brands for over 20 years. Before opening SparkFire Branding in 2015, she was the Vice President and Chief Creative Officer of Wallace & Company and Ecendant Interactive, as well as the Vice President of Milesbrand. She is an active member of the National Town Builders Association and Vice Chair of the Urban Land Institute's Community Development Gold Council."}