{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fshopify-masters.simplecast.com%2Fepisodes%2F60-and-over-how-this-entrepreneur-d70378b1","width":444,"version":"1.0","type":"rich","title":"60 and Over: How This Entrepreneur Markets His Products to an Older Demographic","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/1153d0/1153d031-e1ea-4aa1-8df0-78aa8be2c970/0072cdec-2789-4ed0-b912-0472ac55a662/1519149635artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/0072cdec-2789-4ed0-b912-0472ac55a662\" height=\"200\" width=\"100%\" title=\"60 and Over: How This Entrepreneur Markets His Products to an Older Demographic\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode of Shopify Masters, you’ll hear from an entrepreneur who created his own balm and how he marketed it to a segment of 60-and-over customers by focusing on educating them about the ingredients that go into his product."}