{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fshopify-masters.simplecast.com%2Fepisodes%2Fa-branding-dilemma-0b2e3a04","width":444,"version":"1.0","type":"rich","title":"A Branding Dilemma","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/1153d0/1153d031-e1ea-4aa1-8df0-78aa8be2c970/7c9eaf5a-16c6-4549-9ee7-588655d54054/1486399586artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/7c9eaf5a-16c6-4549-9ee7-588655d54054\" height=\"200\" width=\"100%\" title=\"A Branding Dilemma\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Worldwide Cyclery wants to redefine what it means to be a bike shop. On today’s episode you’ll learn why Worldwide lists a handful of items on their site, when they actually sit on an inventory of over 20,000 products."}