{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fshopify-masters.simplecast.com%2Fepisodes%2Fbird-and-blend-community-zGWYH1Z6","width":444,"version":"1.0","type":"rich","title":"Using Your Customer Base to Crowdfund, Rebrand, and More","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/d906b7c3-bcea-4efe-93ee-3b038c2d6c47/d00e28a3-7232-4807-bdb5-33ea5a1bcc16/generic-tile-merchant-1.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/f5e18eb6-e80d-4d3b-806e-0cf1e2661da4\" height=\"200\" width=\"100%\" title=\"Using Your Customer Base to Crowdfund, Rebrand, and More\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Bird & Blend Tea Co. founder Krisi Smith shares how she built her customer base around students and tourists, getting their support to help fund retail expansion and rebrand the company."}