{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fshopify-masters.simplecast.com%2Fepisodes%2Fcrafting-a-stronger-marketing-message-by-03f67528","width":444,"version":"1.0","type":"rich","title":"Crafting a Stronger Marketing Message by Focusing on Fewer Features","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/1153d0/1153d031-e1ea-4aa1-8df0-78aa8be2c970/8878d320-6f29-4bc0-b44b-060fcef52df7/1529091494artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/8878d320-6f29-4bc0-b44b-060fcef52df7\" height=\"200\" width=\"100%\" title=\"Crafting a Stronger Marketing Message by Focusing on Fewer Features\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Jean Wu is the founder of que Bottle: water bottle designed to be the best-looking collapsible water bottles that are both functional and fashionable.\r\n\r\nIn this episode of Shopify Masters, you'll learn about the copywriting process she uses to create an emotional connection with customers."}