{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fshopify-masters.simplecast.com%2Fepisodes%2Fcustomer-before-product-iHRWCgAu","width":444,"version":"1.0","type":"rich","title":"Customer Before Product: A Different Way To Win With E-Commerce","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/04332e94-a058-49a9-9239-5f608889390f/5921a468-a819-4d9b-96ee-ef2a2de157de/on-location-tile-1.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/94979e30-7b55-45bf-972c-902dd65194ec\" height=\"200\" width=\"100%\" title=\"Customer Before Product: A Different Way To Win With E-Commerce\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"For most entrepreneurs, the path to success is difficult, but clear: find a product and then find your customers. But what if you did it the other way? Customer first. You'll hear how one Shopify merchant did just that on this episode. "}