{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fshopify-masters.simplecast.com%2Fepisodes%2Fgrin27-leading-with-authenticity-b1bZNQw_","width":444,"version":"1.0","type":"rich","title":"How To Start A Niche Clothing Brand While Building Community ","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/edb6b4fa-ed40-4275-9efa-fafefd19374a/b64e20e5-2af9-4405-a537-6a59f06bd622/guest-tile-grin27.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/68be5776-42f1-44c7-a8fc-afe32e93db87\" height=\"200\" width=\"100%\" title=\"How To Start A Niche Clothing Brand While Building Community \" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Dani Noguera left the music industry with no fashion experience and launched Grin27, a cycling brand rooted in purpose and inclusion. He shares how cold emails, beginner-friendly rides, and staying true to his vision helped him carve out a new lane for his business."}