{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fshopify-masters.simplecast.com%2Fepisodes%2Fhow-oldguysrulecom-targets-baby-boomers-c85f6982","width":444,"version":"1.0","type":"rich","title":"How OldGuysRule.com Targets Baby Boomers","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/1153d0/1153d031-e1ea-4aa1-8df0-78aa8be2c970/af8935b5-341c-458b-923c-56e4098b529f/1485726287artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/af8935b5-341c-458b-923c-56e4098b529f\" height=\"200\" width=\"100%\" title=\"How OldGuysRule.com Targets Baby Boomers\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, you’ll learn from an entrepreneur that built a business targeting baby boomers.\n\n \n\nIn this episode you'll learn:\n\n \n\n1. How to identify brands to license from.\n\n \n\n2. What does a licensing deal look like and how to set one up that’s beneficial for you.\n\n \n\n3. How to successfully start an online community for your brand.\n\n"}