{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fshopify-masters.simplecast.com%2Fepisodes%2Fhow-private-equity-approaches-ecommerce-zCCr_A40","width":444,"version":"1.0","type":"rich","title":"How Private Equity Approaches Ecommerce","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/417531da-8a76-4c09-8ca7-9a99b19683c3/f9f6ced1-3bc9-4c26-9644-7277a2547cf3/guest-tile-piper.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/30d2da08-d543-4305-bf33-0f2bb8afb8c1\" height=\"200\" width=\"100%\" title=\"How Private Equity Approaches Ecommerce\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Leon Hughes, a partner at private equity firm Piper in London, explains what he looks for in promising ecommerce businesses and how he helps them scale to 100 million pounds."}