{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fshopify-masters.simplecast.com%2Fepisodes%2Fis-crowdfunding-the-right-move-for-b12313db","width":444,"version":"1.0","type":"rich","title":"Is Crowdfunding The Right Move For Established Brands?","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/1153d0/1153d031-e1ea-4aa1-8df0-78aa8be2c970/19aba43c-b9c0-4213-b905-280b4c0665fe/1485726166artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/19aba43c-b9c0-4213-b905-280b4c0665fe\" height=\"200\" width=\"100%\" title=\"Is Crowdfunding The Right Move For Established Brands?\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"On today’s podcast you’ll learn from an entrepreneur that successfully raised nearly $400,000 through crowdfunding and why he thinks established brands should not crowdfund.\n\n \n\nIn this episode you'll learn:\n\n \n\n1. How they used Kickstarter to come up with their own product idea.\n\n \n\n2. How they A/B test their Facebook ads.\n\n \n\n3. When to use Facebook ads and when to use Instagram ads.\n\n"}