{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fshopify-masters.simplecast.com%2Fepisodes%2Fliterie-candles-packaging-JFeVV8BU","width":444,"version":"1.0","type":"rich","title":"Lessons from a Candle Company Selling New York Nostalgia","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/d906b7c3-bcea-4efe-93ee-3b038c2d6c47/d00e28a3-7232-4807-bdb5-33ea5a1bcc16/generic-tile-merchant-1.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/223c8273-2f3d-48ab-ae2a-fdf64cf1e1a2\" height=\"200\" width=\"100%\" title=\"Lessons from a Candle Company Selling New York Nostalgia\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Literie Candles founder Erica Werber explains how she created candles based on New Yorkers’ favorite pastimes and why the packaging has made her scents sell."}