{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fshopify-masters.simplecast.com%2Fepisodes%2Fselling-to-generation-z-why-this-company-ef360e27","width":444,"version":"1.0","type":"rich","title":"Selling to Generation Z: Why This Company Launched a Sister Brand","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/1153d0/1153d031-e1ea-4aa1-8df0-78aa8be2c970/8e27d2ef-5182-437a-95a7-f1164ed74e3d/1521127752artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/8e27d2ef-5182-437a-95a7-f1164ed74e3d\" height=\"200\" width=\"100%\" title=\"Selling to Generation Z: Why This Company Launched a Sister Brand\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode of Shopify Masters, you’ll learn how an established company recognized a new type of customer buying their products and decided to create a completely separate brand to serve their emerging customer base: teenagers."}