{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fshopify-masters.simplecast.com%2Fepisodes%2Fsolebicyclescom-sells-15000-bikes-a-year-2551daf7","width":444,"version":"1.0","type":"rich","title":"SoleBicycles.com Sells 15,000 Bikes A Year Using Content Marketing","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/1153d0/1153d031-e1ea-4aa1-8df0-78aa8be2c970/96ee72cd-bff7-4c21-b5de-f18136c5f547/1485726049artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/96ee72cd-bff7-4c21-b5de-f18136c5f547\" height=\"200\" width=\"100%\" title=\"SoleBicycles.com Sells 15,000 Bikes A Year Using Content Marketing\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"On today’s podcast you’ll learn from an entrepreneur that started a direct-to-consumer bike company to cut out the middleman retailers and has had 100% growth year over year.\n\nIn this episode you'll learn:\n\n1. How to beat your competitors by not marketing your product, but marketing an aspirational lifestyle tied to your product.\n\n2. How they bootstrapped a inventory-heavy business without any significant outside investments.\n\n3. What is a Sourcing Agent and how hiring one helped them scale their business smoothly.\n\n"}