{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fshopify-masters.simplecast.com%2Fepisodes%2Fstark-carpet-expanding-into-dtc-Cg0JyPqf","width":444,"version":"1.0","type":"rich","title":"How an 85-Year-Old Company Expanded into DTC","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/d906b7c3-bcea-4efe-93ee-3b038c2d6c47/d00e28a3-7232-4807-bdb5-33ea5a1bcc16/generic-tile-merchant-1.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/99357110-30f0-470f-aa0c-e00030ccebf3\" height=\"200\" width=\"100%\" title=\"How an 85-Year-Old Company Expanded into DTC\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"STARK Carpet is an 85-year-old company that’s relatively new to the direct-to-consumer business. The new generation of owners explains how they made the move."}