{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fshopify-masters.simplecast.com%2Fepisodes%2Ft3-draft-mTkpbFWk","width":444,"version":"1.0","type":"rich","title":"How One Brand Made Sephora Create an Entirely New Product Category","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/12315dfa-53a9-4811-a7a8-6ee9455c23bc/6a3750e2-b710-45f7-8a61-7f3881aab6da/guest-tile-t3.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/b423657b-acfb-47ad-b9b7-a141382c916e\" height=\"200\" width=\"100%\" title=\"How One Brand Made Sephora Create an Entirely New Product Category\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Dr. Julie Chung and Kent Yu founded T3, becoming the first electrical tool sold in Sephora stores by repositioning hair dryers from appliances to premium beauty products worth $200."}