{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fshopify-masters.simplecast.com%2Fepisodes%2Fthe-comeback-story-of-rockwell-razors-c686b5d4","width":444,"version":"1.0","type":"rich","title":"The Comeback Story of Rockwell Razors and Their Kickstarter Campaign That Almost Failed","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/1153d0/1153d031-e1ea-4aa1-8df0-78aa8be2c970/67d343c2-6f69-49de-8a4f-8c6b8d093423/1485726042artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/67d343c2-6f69-49de-8a4f-8c6b8d093423\" height=\"200\" width=\"100%\" title=\"The Comeback Story of Rockwell Razors and Their Kickstarter Campaign That Almost Failed\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"On today’s podcast you’ll learn from an entrepreneur that disappointed 2,500 Kickstarter backers and the story of how he made it all right.\n\nIn this episode you'll learn:\n\n1. How to find out what product features your customers care about.\n\n2. How to use Reddit for feedback and as a sales channel (it’s this entrepreneur’s #1 sales channel).\n\n3. The tough lesson this entrepreneur learned when he blindly trusted professionals.\n\n"}