{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fshopify-masters.simplecast.com%2Fepisodes%2Fwhy-qwerkywritercom-focused-on-early-dce81513","width":444,"version":"1.0","type":"rich","title":"Why QwerkyWriter.com Focused On Early Adopters First","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/1153d0/1153d031-e1ea-4aa1-8df0-78aa8be2c970/826a9cd7-f9d0-4b08-b1cc-3fdea9e8e069/1485726381artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/826a9cd7-f9d0-4b08-b1cc-3fdea9e8e069\" height=\"200\" width=\"100%\" title=\"Why QwerkyWriter.com Focused On Early Adopters First\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode you’ll learn from an entrepreneur that focused on winning over early adopters than the entire market in order to successfully launch his product.\n\n \n\nIn this episode you'll learn:\n\n \n\n1. How to manage all the feedback you’ll get when running a Kickstarter campaign.\n\n \n\n2. Why you want to go after the hardcore early adopter demographic first before promoting your product.\n\n \n\n3. What should you do if you encounter copycats.\n\n"}