{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fshopify-masters.simplecast.com%2Fepisodes%2Fwhy-zootilitytoolscom-launched-a-b453daea","width":444,"version":"1.0","type":"rich","title":"Why ZootilityTools.com Launched a Kickstarter Just to Break Even","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/1153d0/1153d031-e1ea-4aa1-8df0-78aa8be2c970/dcef78da-4643-439b-86db-ef0315b6a0a8/1485726548artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/dcef78da-4643-439b-86db-ef0315b6a0a8\" height=\"200\" width=\"100%\" title=\"Why ZootilityTools.com Launched a Kickstarter Just to Break Even\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"On today’s episode you’ll learn why an entrepreneur chose to launch on Kickstarter just to break even.\n\n \n\nIn this episode you'll learn:\n\n \n\n1. What makes one product more likely to succeed than others.\n\n \n\n2. The rule of thumb for pricing for retail.\n\n \n\n3. How to create packaging appropriate for retailers.\n\n"}