{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fsignificance-of-wealth.simplecast.com%2Fepisodes%2Fnobody-ever-tattooed-a-commodity-cv8mF9o3","width":444,"version":"1.0","type":"rich","title":"Nobody Ever Tattooed a Commodity","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/a8624b4e-ee86-4f62-afc1-fcb9782ffdf8/c8970fd8-2ffb-4601-b352-7347c3489287/sow_art_fall_2025_nobadge.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/ea49049c-757d-4d24-a611-c83cbe28f9d3\" height=\"200\" width=\"100%\" title=\"Nobody Ever Tattooed a Commodity\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Barry LaBov, founder of LABOV Marketing Communications and Training, joins Tom Ruggie to explain why what makes a business worth choosing is usually already inside it, and how to tell if a competitor could sign your pitch."}