{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fsimple-but-not-easy.simplecast.com%2Fepisodes%2Fsbbi-to-vdaa-OpZSlOSA","width":444,"version":"1.0","type":"rich","title":"From 'the Ibbotson Chart' to Popularity: Lessons Learned From 5 Decades of Asset Allocation","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/a7b5d56f-cf75-4e57-b025-215586430012/fc65c28b-476b-41c8-aa6b-3625460e91ac/simple-20but-20not-20easy-intrinsic.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/05618d04-d9bf-43e6-bdf9-b6877f8fe215\" height=\"200\" width=\"100%\" title=\"From &apos;the Ibbotson Chart&apos; to Popularity: Lessons Learned From 5 Decades of Asset Allocation\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Roger Ibbotson and Philip Straehl join host Drew Carter to trace the evolution of our asset allocation approach from Ibbotson Associates and the SBBI yearbooks, to supply-side forecasting research, to the valuation-driven approach we use today.\n\nIbbotson and Straehl also discuss five lessons learned from the past five decades of allocating assets. \n\nRoger Ibbotson founded founded Ibbotson Associates in 1977, which became part of Morningstar Investment Management at the close of business on Dec. 31, 2015. Today he is Professor in the Practice Emeritus of Finance at Yale School of Management and also chairman and CIO of Zebra Capital Management, LLC, which is an equity investment and hedge fund manager.\n\nPhilip Straehl is global head of research at Morningstar Investment Management LLC.\n\n\n"}