{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fsippi.simplecast.com%2Fepisodes%2Fepisode-0025-taps-sinks-YXHjExPo","width":444,"version":"1.0","type":"rich","title":"Episode 0025 Taps & Sinks","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/62b243d4-3baa-4b91-a9dd-0131b9a738a1/deb3b6c4-0601-4c1f-9094-06283d5e41fe/sippi-logo-wwhitebackground2.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/db4fd1d8-2831-46e9-8170-98982aaeb3d0\" height=\"200\" width=\"100%\" title=\"Episode 0025 Taps &amp; Sinks\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Now that we know our community enjoys learning about mental health and the psychology behind consumer behavior, we decided to nerd out a little bit and talk about a popular economic concept called \"Taps and Sinks\" (also known as \"Faucets and Sinks\") – which has nothing to do with the stuff you buy at Home Depot.  The type of Taps & Sinks we are talking about in this episode refers to mechanisms for adding or removing resources from an economic system in order to get your customers to behave a specific way.\n\nBut don’t worry, we left all the complex math and Game Theory at home. This is a discussion on Taps & Sinks that is approachable and explained in a way that you can apply in your own business as soon as tomorrow.  Sound too good to be true?  Listen for yourself!\n\nSpecial thanks to Indicium LLC for editing this episode!"}