{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fsippi.simplecast.com%2Fepisodes%2Fepisode-0045-direct-sales-part-two-bjkeaYG7","width":444,"version":"1.0","type":"rich","title":"Episode 0045 Direct Sales - Part Two","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/62b243d4-3baa-4b91-a9dd-0131b9a738a1/deb3b6c4-0601-4c1f-9094-06283d5e41fe/sippi-logo-wwhitebackground2.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/6300902c-bb5c-436d-b26f-e49284c45b0e\" height=\"200\" width=\"100%\" title=\"Episode 0045 Direct Sales - Part Two\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Picking up from Episode 0042, this week’s episode is Part Two on the topic of Direct Sales. The guys start off their discussion by recapping some of the highlights from Part One (they highly recommend listening to Part One first if you haven’t already).\n\nThey then explore new concepts such as “Customer Temperature” by differentiating between cold, warm, and hot leads, and advising caution with seemingly eager customers. They talk about the challenge of creating urgency without being unethical, and the need for entrepreneurs to gain personal experience in direct sales before hiring others to do the same thing. The guys also offer a little speculation about the future of direct sales in an increasingly automated world; and suggest opportunities for independent contractors/organizations that emphasize the enduring value of human interaction and empathy.\n\nInterested in direct sales or want some ideas on how to get better at it?  Then definitely continue this series here with Part Two on the platform of your choice!\n\nSpecial thanks to Indicium for editing this episode!"}