{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fslackerspod.simplecast.com%2Fepisodes%2Fwhat-is-a-brand-really-part-1-qPDka7pW","width":444,"version":"1.0","type":"rich","title":"What Is a Brand, Really? (Part 1)","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/26656d32-ccfa-4b4a-ade5-ad7d4a95ba6b/388bda22-ce27-4a7f-8dc7-388e3a988fe2/slackers-podart-final-cream-v9.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/be27a53d-2742-4e20-a557-b6c0db00dc6d\" height=\"200\" width=\"100%\" title=\"What Is a Brand, Really? (Part 1)\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"What is a brand, really?\n\nIn this episode, Jaime and Jonathan strip branding back to first principles. A brand is not a logo, color palette, or clever tagline. It is a shortcut and a promise. Together, they explore how brands function as identity signals, why misalignment creates painful identity crises, and why trust has become the most valuable currency in a world flooded with content."}