{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fsmaply.simplecast.com%2Fepisodes%2Fjourney-mapping-in-tourism-snWjHn1t","width":444,"version":"1.0","type":"rich","title":"Journey mapping in tourism","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/5dc0765c-5f20-4a4a-8110-916350f4297e/5d93cdce-15ec-42fd-add1-d23e7d889768/podcast.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/ab6eef28-fca2-4d39-a478-852580156da0\" height=\"200\" width=\"100%\" title=\"Journey mapping in tourism\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Service design, and specifically journey mapping, has huge potential to change the travel & tourism industry in a positive way. As individual suppliers harness the potential journey mapping offers, they can craft more compelling experiences for their guests. Whether approaches are applied to services in a small hotel, or within a large destination management organization (DMO), journey maps can be created to suit different contexts and use cases within the travel industry."}