{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fsmart-books-smart-tax.simplecast.com%2Fepisodes%2Fmetrics-4b363bee","width":444,"version":"1.0","type":"rich","title":"Know Thy Metrics: How to Make Big Decisions with Data, Not Emotion — Jody Grunden ","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/ad0f2491-5661-4bcf-880c-9f81e672aaf0/7526d59e-0a04-4c8f-81a7-07b4d57046b2/Smart_Books_Smart_Tax.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/10444e42-95db-4ae7-b7c6-00efe06fab5d\" height=\"200\" width=\"100%\" title=\"Know Thy Metrics: How to Make Big Decisions with Data, Not Emotion — Jody Grunden \" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"When it comes to making BIG decisions, many business owners fall short by relying on a gut feeling or hunch. In this episode, Jody Grunden, the Co-Founder of Summit CPA group, reveals four key metrics service-based businesses should be using to make more informed decisions."}