{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fsold-out-events-d5958429.simplecast.com%2Fepisodes%2Fif-selling-feels-hardthis-is-why-Hmo0bIOm","width":444,"version":"1.0","type":"rich","title":"If Selling Feels Hard...This Is Why","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/7456a354-e28d-42da-83c5-856233e8ba9d/d28997f0-aa1d-47e9-938d-f23024692b05/zach-20hesterberg-20podcast-20cover-final-20art.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/9d082b52-15d7-46be-8b52-b2d0d48ef176\" height=\"200\" width=\"100%\" title=\"If Selling Feels Hard...This Is Why\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Welcome to Sold Out Events, the go-to podcast for coaches, consultants, and entrepreneurs wanting to master paid virtual events and multiply their business. In today’s episode, Zach Hesterberg, paid events expert, breaks down why many business owners struggle with scaling their offers and how to escape the trap of constantly optimizing tactics that don’t truly move the needle."}