{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fsold-out-events-d5958429.simplecast.com%2Fepisodes%2Fwhy-people-dont-value-free-events-JR_CsjGQ","width":444,"version":"1.0","type":"rich","title":"Why People Don't Value Free Webinars And Events","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/7456a354-e28d-42da-83c5-856233e8ba9d/d28997f0-aa1d-47e9-938d-f23024692b05/zach-20hesterberg-20podcast-20cover-final-20art.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/46a137e2-69eb-4d41-b4e4-5351d5c012bb\" height=\"200\" width=\"100%\" title=\"Why People Don&apos;t Value Free Webinars And Events\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode of “Sold Out Events,” paid events expert, Zach Hesterberg, drawing from a real $312,000 split test,  breaks down the costly pitfalls of attracting the wrong audience with free tickets, even when you think you’re filtering for high-quality leads."}