{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fsoundbits.simplecast.com%2Fepisodes%2Ffinding-your-footing-nqPFy_8r","width":444,"version":"1.0","type":"rich","title":"Finding Your Footing","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/9adfcc1c-0eb4-4901-9bec-1b1e055df6b0/13b562ac-3870-473d-ba24-29de1266c25a/soundbits-bantor.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/0b3a9f48-5dd3-4dcf-978f-8eebec52059c\" height=\"200\" width=\"100%\" title=\"Finding Your Footing\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"This episode of Soundbit features Steven, the co-founder of footwear brand Xero Shoes. Steven discusses his journey from accidentally stealing a sign from Duke University to creating a company that manufactures minimalist shoes.\n\nHere are the key points:\nSteven discusses his educational background and career path, including his time working in New York City and eventually moving to Colorado.\nSteven talks about founding Xero Shoes with his wife after he discovered the benefits of barefoot running and conventional shoes causing him injuries.\nHe explains the philosophy behind Xero Shoes, which emphasizes the importance of natural foot movement and minimal support.\nSteven highlights the challenge of convincing people to abandon their traditional beliefs about footwear and embrace the benefits of minimalist shoes.\nThe episode concludes with Steven mentioning his unique approach to marketing, which involves creating cognitive dissonance to make people question their existing beliefs about shoes."}