{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fspace-marketing-podcast.simplecast.com%2Fepisodes%2Fmarketing-a-360-strategy-Hz0jJvUS","width":444,"version":"1.0","type":"rich","title":"Marketing a 360 strategy","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/6623e76f-93e5-4ec1-8b0c-20fa30b28adb/a62edf78-6884-4b05-90d2-ac5461495e04/43bdbe84a382d0c1e73531a0d16b8f77.png","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/58ff731e-6b7a-494e-8d49-342248ae2822\" height=\"200\" width=\"100%\" title=\"Marketing a 360 strategy\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Join Izzy as she chats with Laura Smith, Marketing Manager at Benchmark Space Systems about developing a 360 strategy at a tradeshow and how to get the most exposure and connection at a tradeshow to develop deep relationships with clients. \nGUEST: \nLaura Smith\nMarketing Manager\nBenchmark Space Systems\nhttps://www.benchmarkspacesystems.com/\nCHAPTERS:\n01:20 Introduction to Laura Smith\n02:38 Laura received a copy of Izzy’s Space Marketing book\n03:51 Community of Marketers\n04:41 Marketing equals storytelling\n06:37 Spiritual side of space\n08:47 Climate Crisis - we need space to see it in order to fix it\n10:08 Do space responsibly and do it right\n11:33 Laura’s marketing position at Benchmark Space Systems - green technology in propulsion\n12:31 Optimizing the mission and providing mission services for a satellite’s full lifecycle\n15:13 Creating a business around your audience and their needs\n17:35 Trade shows and conferences as a 360 marketing strategy\n18:42 Thinking about the long games, building trust, messaging, pre-event activities, news releases, speaking, live demos, and sponsoring\n22:56 Creating a fun experience and developing a relationship with attendees\n24:11 Training and preparing the staff for speaking and presentation\n24:59 Post-event debriefing and developing the ROI for the event\n25:42 Giving your team the tools to develop great relationships\n28:15 Marketing Challenges - It is OK to say you do not know \n29:32 Marketing Challenge for space - Creating visuals of in-orbit products and homogenization of the visuals across the space brands\n31:17 Trust is everything\n32:06 Marketing in space versus other industries \n32:52 Encouraging new conversations\n35:24 Space in the next 10-20 years - more problems solvers and more voices\n37:58 Final Question\n40:17 See Change Sessions bringing diverse thought conversation\n#spacemarketing\n#spacebusiness\n#commercialspace\n#marketing\nABOUT IZZY\nIzzy's website - https://izzy.house\nAuthor of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing\nPodcast host for Space Marketing Podcast - https://spacemarketingpodcast.com\nOrganizer for Space for Kentucky Roundtable - https://spaceforkentucky.com"}