{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fstandard-deviation-podcast.simplecast.com%2Fepisodes%2Fraw-data-doesnt-spark-joy-2LbBsl2a","width":444,"version":"1.0","type":"rich","title":"Raw data doesn't spark joy","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/1ff28fe7-c4ad-4d51-a318-f43af5b288ae/4dddcdc0-0d60-4dbe-82d5-40a4fb62a32e/sdp-new-art.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/48080c38-a9cd-4910-beec-05fd6cd37777\" height=\"200\" width=\"100%\" title=\"Raw data doesn&apos;t spark joy\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, Juliana and Simo kick things off with a candid conversation about data sovereignty in Europe.\nWhy the EU's reliance on US cloud infrastructure is becoming a real business risk, and what tools and trends are emerging to address it. They also take a look at the AI hype cycle, questioning whether vibe-coded startups and agent-based social networks are genuinely innovative or just noise.\nJohan van de Werken joins them in this episode to walk through the origin and vision of GA4 Data Form, an open-source project that transforms messy raw GA4 BigQuery exports into clean, analysis-ready tables with minimal SQL knowledge required. Johan shares how the project evolved from a community contribution into a bootstrapped EU-based business, what the free vs. premium tiers offer, and where the roadmap is heading (Google Ads, Search Console, and beyond). Whether you're a marketer just getting started with BigQuery or a seasoned analytics engineer, this episode will change how you think about your data pipeline."}