{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fstorygrid.simplecast.com%2Fepisodes%2Fvillains-and-inciting-incidents-f6005bb3","width":444,"version":"1.0","type":"rich","title":"Villains and Inciting Incidents","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/b53790/b537903d-1878-44c5-a72d-c801bef00702/88082b6f-853e-4af5-81cc-81f75d034b04/1469067507artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/88082b6f-853e-4af5-81cc-81f75d034b04\" height=\"200\" width=\"100%\" title=\"Villains and Inciting Incidents\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Who drives the story? This is a harder question to answer than you think. Shawn and Tim dive deep in this question."}