{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fsurvive-and-thrive.simplecast.com%2Fepisodes%2Fgoogle-doesnt-need-your-website-anymore-DBAWmVaw","width":444,"version":"1.0","type":"rich","title":"Google-Doesnt-Need-Your-Website-Anymore","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/e5e37d85-25a3-4f11-a7e5-abcc974a9c31/9dcaae43-487b-4b06-a144-9c9e7240731a/google_doesnt_need_your_website_anymore_spotify.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/805628ab-455a-4f92-89c1-765902cbdd75\" height=\"200\" width=\"100%\" title=\"Google-Doesnt-Need-Your-Website-Anymore\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Someone searches for the exact problem your business solves. Google reads your site, writes the answer in your own words, and hands it over. No click. You didn't lose a visitor, you lost a customer, and your dashboard never even logged it. In this episode, Symon and Marcello dig into the question nobody's answering straight: when did Google stop needing your website to answer for you?\n\nThe twist is that the traffic everyone assumes is dying isn't dying evenly. It depends entirely on what you sell, and most people don't know which side of the line they're on. B2B and SaaS are the most exposed category, with AI Overviews now showing on the vast majority of their queries. Retail is quietly having the opposite experience. This isn't the \"SEO is dead\" take. It's the more useful one: the game shifted from ranking highest to becoming the source AI trusts enough to quote."}