{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fsurvive-and-thrive.simplecast.com%2Fepisodes%2Fthe-it-guy-aint-doing-it-0MEykeXq","width":444,"version":"1.0","type":"rich","title":"The IT Guy Ain't Doing It","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/e5e37d85-25a3-4f11-a7e5-abcc974a9c31/aa0ebfb3-5933-44ab-b95c-c39cccbc147d/cropped_1792123451898.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"\"The IT guy ain't doing it.\" A client said that to us about his own company's website, and he was the IT guy. At a 60-person consulting firm with no marketing team, the person who kept the site online had ended up deciding what went on it. He picked the platform, cut the blog because nobody was writing for it, and sat on finished case studies with no way to publish them. Nobody decided IT should run marketing. It just happened.\n\nIn this episode, Symon and Marcello get into who actually owns your website when marketing isn't anyone's job. If every change needs a developer, your developer is running your marketing strategy, whether anyone decided that or not. The hosts don't fully agree on the fix. Marcello's view: take the developer out of every change and an owner shows up. Symon's: he's seen more websites die from no owner than from a slow developer, and a better CMS just gives you a faster way to let content go stale.\n\nThis one is for lean B2B teams without a dedicated marketing function, and for the IT and dev people who inherited the website by default. Disclosure: Tennis is a Webflow partner, and this isn't a platform pitch. If you're a developer and think we've got it backwards, tell us."}