{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fsurvive-and-thrive.simplecast.com%2Fepisodes%2Fyour-cfo-isnt-saying-no-to-your-website-eCIavZvG","width":444,"version":"1.0","type":"rich","title":"Your CFO Isn't Saying No to Your Website","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/e5e37d85-25a3-4f11-a7e5-abcc974a9c31/621298fe-7c92-4104-8960-bc012430d9bf/your_cfo_isnt_saying_no_to_your_website_tennis_b2b_web.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/de734ba2-faa3-4733-a419-e433e490ab10\" height=\"200\" width=\"100%\" title=\"Your CFO Isn&apos;t Saying No to Your Website\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Most website projects die before they start — not because the work isn't needed, but because they're pitched wrong. In this episode, Symon and Marcello break down how to build a business case for a web investment that actually gets approved. They cover what CFOs and finance teams need to hear, how to audit current costs most teams don't even know they're carrying, how to connect a website to revenue (and when that framing doesn't apply), and how to structure a phase-based ask when the full budget won't fly. If you're a marketing leader trying to get a web project over the line, this one's for you."}