{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Ftalkai.simplecast.com%2Fepisodes%2Ftrade-shows-arent-strategy-theyre-denial-_xdcK0nS","width":444,"version":"1.0","type":"rich","title":"Trade Shows Aren’t Strategy, They’re Denial","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/0f867209-2618-44d6-91a1-abac45d228db/1cb8a6e4-4cb0-4e1b-8a8d-47a25d8c3b21/frame_3_6.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/71c23b69-c995-4737-a198-b2873fbd0d99\" height=\"200\" width=\"100%\" title=\"Trade Shows Aren’t Strategy, They’re Denial\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"This episode dismantles the biggest sacred cow in B2B GTM: the trade show booth. Teams are burning six-figure budgets on events that generate nothing but scans, swag debt, and “brand presence” PowerPoints. I break down why this play stopped working, why leadership is finally calling BS, and what’s replacing it. Smaller rooms. Real execs. Clear problems. Repeatable micro-events that actually turn into pipeline inside 30 days. If your team is still defending the booth, this rant is going to sting."}