{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Ftech-bites.simplecast.com%2Fepisodes%2F78c4a8c9-78c4a8c9","width":444,"version":"1.0","type":"rich","title":"Episode 183: The Pivot: From PieShell to ItsACheckmate with Cheryl Durkee","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/1072b3/1072b3f0-f4a0-4b09-a432-a68449412b79/bbf38824-e2ef-4e9e-accf-78ffdf45b027/1563992923artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/bbf38824-e2ef-4e9e-accf-78ffdf45b027\" height=\"200\" width=\"100%\" title=\"Episode 183: The Pivot: From PieShell to ItsACheckmate with Cheryl Durkee\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In the start-up world failure equals success. It’s the paradox of innovation. A founder needs to fail in order to gather information, build a network and proof-of-concept, and push out a new better version. This philosophy sets innovators apart from the traditional old-school business values because innovators value experience and information. But at what point do you stop iterating and move on? On this episode of Tech Bites host Jennifer Leuzzi (@mmesnack) talks with Cheryl Durkee currently VP of Brand Identity for ItsaCheckmate (@itsacheckmate) formerly CEO/Founder PieShell. Her start-up had all the right moves with a great idea, participation of all the right events, and helping more than 60 displaced food companies in the Pilotworks debacle by raising $180,000 then…the pivot. This episode of Tech Bites (@TechBitesHRN) is made possible by the generosity of Shacksbury Cider (@shacksbury)."}