{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Ftest-1357d292.simplecast.com%2Fepisodes%2Fwhy-our-lazy-brain-prefers-ooh-wgpLB8Uf","width":444,"version":"1.0","type":"rich","title":"Why Our Lazy Brain Prefers OOH","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/950d82bf-8ec5-4a7e-bb98-9144c7c69d18/f93de450-8b80-4cfa-b13b-2ee7ddc91655/in-the-world-cover-02.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/cbfa24a8-5521-4f1a-b770-dbae117dddcb\" height=\"200\" width=\"100%\" title=\"Why Our Lazy Brain Prefers OOH\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"On this episode of In the World, Dr. Michael Roth helps us understand why our “lazy” brains prefer visuals and the history and science of why imagery has a deeper, more pervasive impact on the brain and by extension, the neuroscience behind out-of-home advertising."}