{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-boagworld-ux-show.simplecast.com%2Fepisodes%2F19-know-your-users-ebf5cfa4","width":444,"version":"1.0","type":"rich","title":"19. Know your users","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/ae88e4/ae88e41b-a26d-4404-8e81-f97bca80d60d/52f4875f-dbdf-487f-bc8a-f4beece75bff/1425123346artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/52f4875f-dbdf-487f-bc8a-f4beece75bff\" height=\"200\" width=\"100%\" title=\"19. Know your users\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In the second of their ongoing series on building and running a website, Paul and Marcus discuss the need to have a clear understanding of who your users are and how to go about finding out.\n\n"}