{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-boagworld-ux-show.simplecast.com%2Fepisodes%2Fhelping-users-find-content-and-take-70409667","width":444,"version":"1.0","type":"rich","title":"Helping users find content and take action","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/ae88e4/ae88e41b-a26d-4404-8e81-f97bca80d60d/241839d0-0e25-45fa-a7d7-f723d7f1f8ba/1425231197artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/241839d0-0e25-45fa-a7d7-f723d7f1f8ba\" height=\"200\" width=\"100%\" title=\"Helping users find content and take action\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"[S02E04] A successful website should enable users to find the content they require as quickly as possible, while encouraging them to complete your desired course of action. In this post I examine how to achieve these demanding objectives.\r\n\r\n"}