{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-boagworld-ux-show.simplecast.com%2Fepisodes%2Flaying-the-ground-work-5f19d8ce","width":444,"version":"1.0","type":"rich","title":"Laying the ground work","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/ae88e4/ae88e41b-a26d-4404-8e81-f97bca80d60d/1680c9d5-38a0-46f6-a50a-05542fe5cb35/1425231180artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/1680c9d5-38a0-46f6-a50a-05542fe5cb35\" height=\"200\" width=\"100%\" title=\"Laying the ground work\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"[S02E01]: Before you can create an effective website you need to know what you are trying to achieve, how you are going to measure success and what you want from users.\r\n\r\n"}