{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-daily.simplecast.com%2Fepisodes%2F20210404-k5kWtLZJ","width":444,"version":"1.0","type":"rich","title":"The Sunday Read: ‘The Beauty of 78.5 Million Followers’","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/7f2f4c05-9c2f-4deb-82b7-b538062bc22d/73549bf1-94b3-40ff-8aeb-b4054848ec1b/the-daily-album-art-original.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/d645ccfb-7be7-4261-bb73-f051b479b1fc\" height=\"200\" width=\"100%\" title=\"The Sunday Read: ‘The Beauty of 78.5 Million Followers’\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"During the pandemic, cheerleader-ish girls performing slithery hip-hop dances to rap music on TikTok has been the height of entertainment — enjoyed both genuinely and for laughs.\n\nAddison Rae, one such TikToker, is the second-most-popular human being on the platform, having amassed a following larger than the population of the United Kingdom.\n\nIn seeking to monetize this popularity, she has followed a path forged by many social media stars and A-list celebrities like Rihanna and Kylie Jenner: She has started her own beauty brand.\n\nOn today’s Sunday Read, a look at how beauty has entered a phase of total pop-culture domination and how influencers are changing the way the sell works by mining the intimate relationships they have with their fans."}