{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-enrollify-podcast.simplecast.com%2Fepisodes%2Fdesigning-ugc-as-a-strategy-NnRV_AcY","width":444,"version":"1.0","type":"rich","title":"Designing UGC as a Strategy","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/6ad2ccee-cab7-4e69-b49f-f9a0930c47aa/909a1400-2e95-4349-95c7-aa878e2d3590/higher-20ed-20pulse.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/3994501b-4a63-46cf-b425-1409fdb787f5\" height=\"200\" width=\"100%\" title=\"Designing UGC as a Strategy\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Mallory Willsea sits down with Emma Jamieson, Marketing Manager at Centennial College, to explore how her team has operationalized user-generated content (UGC) into a full-fledged strategy—not a side hustle. Emma reveals how UGC isn’t just performing well; it’s outperforming traditional branded ads in engagement, conversion, and trust. In a world flooded with AI-generated polish, this episode is a must-listen for higher ed marketers looking to prioritize credibility, human-centered storytelling, and results-driven social strategy."}